I’m tired of seeing the same old ideas being recycled again and again in TV commercials. It’s obnoxious. Isn’t there someone in the ad agencies who should know whether an idea has been done before?
Here are a couple that stick out to me as just copying one another:
Coke Zero vs. Ford
Coke Zero was first to the punch with this concept. Ford, thanks for reminding me that “and” is better than “or.” I had forgotten that important concept in the one year since the Coke Zero campaign came out! (Not!)
Fidelity vs. Carmax
But what do I do if the imaginary line on the ground is both green and says “Start”?
There are many more examples of uninspired ads out there, and I’ll try to call them out as I seem them.